Trust is the foundation of great reputation and of successful business and professional relationships. Unfortunately, it’s in short supply these days. Scandals and broken promises from our politicians, CEOs, celebrities and religious institutions have created a climate of cynicism. Effective communications can help to build trust between our organizations and the audiences that matter most. But it requires that we look hard at how we share information and promote our businesses and causes. Liz Wainger of the Wainger Group’s piece in The Huffington Post poses the questions we should all be asking ourselves, whether we are communications professionals or in another leadership role.
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