A Day in the Life of a Child

A Housing Affordability Public Service Announcement Series

Have you ever thought about who needs affordable housing? This public service announcement (PSA) campaign raises awareness around the relationship between housing affordability and the average take home pay of some of our most valued members of society: the professionals who take care of our children.

Have you seen this PSA?

A Day in the Life… A Nurse

Sponsored by District of Columbia Department of Housing and Community Development, HAND has launched the first PSA in the “Day in the Life of a Child” series. Promoted on Washington Metropolitan Area Transit Authority (WMATA) metro buses and rail platforms for the month of June, this initial concept focuses on a nurse (LPN) who earns the average salary of $45,900/year and highlights the disparity between the nurse’s income and what’s really needed to be able to afford a two-bedroom apartment in the D.C. area ($58,760/year). According to HUD’s affordability formula, a nurse would need to earn thousands of dollars more to be able to adequately afford the home. Including rent, what else does our nurse have to pay for? Food, utilities, health/dental care, child care, transportation, insurance, clothing, savings, etc.

Housing that is affordable is essential to the Washington region’s economic growth, a thriving business community and high quality of life for our workforce and most importantly our children.

Data for the PSA series is supplied by
National Housing Conference Paycheck to Paycheck
online tool.

Housing Affordability PSA Partners

Department of Housing and Community Development

The mission of the Department of Housing and Community Development (DHCD) is to create and preserve opportunities for affordable housing and economic development and to revitalize underserved communities in the District of Columbia.

Learn More
www.dhcd.dc.gov

HAND is proud to have them as our government sponsor for the WMATA PSA series.

National Housing Conference

The National Housing Conference (NHC) is dedicated to helping ensure safe, decent and affordable housing for all in America. As a division of NHC, the Center for Housing Policy specializes in solutions through research, working to broaden understanding of America’s affordable housing challenges and examine the impact of policies and programs developed to address these needs.

Paycheck to Paycheck is the National Housing Conference’s online tool that compares the median wages of workers in 80 different occupations to median housing costs in 210 metro areas. Policy makers and affordable housing advocates can use the Paycheck to Paycheck tool to find out which workers face challenges in accessing affordable homes to rent or buy and use the data to demonstrate the need for more affordable housing in their community.

Learn More
www.nhc.org/paycheck

HAND thanks NHC for the use of its dedicated research reflected in its 2014 Paycheck to Paycheck interactive tool.

Get Involved

Sponsorship?
If you are a government agency interested in sponsoring one of the upcoming PSAs, let us know! Email Heather Raspberry, hraspberry@handhousing.org, and we’ll be in touch.

A Reflection on 30 Years
A Commitment to What Matters

30 years. 30 years of forging partnerships. 30 years of increasing opportunity through the vehicle of affordable housing. HAND was born with the mission of equipping industry practitioners with the tools needed to create thriving communities. Three decades and 450 members later, the mission remains the same, but with an even deeper commitment. As a “change association” leveraging the power of our cross-sector collective, HAND members share the common goal of developing and preserving affordable housing in the Capital Region. In spite of the challenges we face and widening gaps in the communities we serve, we commit to navigate these waters with real intention, placing our communities and their humanity at the center of all we do. We are rising up to meet this moment. Join us for the next twelve months, as we celebrate three decades of EDUCATION and ACTIVATION.

About HAND  Member Benefits Board & Staff

...

Convener

Providing space and place for cultivation of critical partnerships in support of our mission.

...

Educator

High-quality trainings and cross-sector, cross-border convenings to ensure our member’s success.

Activator

Leveraging the power of our member base to influence affordable housing programs and policies in our region.


HAND by the Numbers

Over the past 12 months . . .

450+

Members in the
HAND Collective

20+

Industry Sectors Represented

25+

Training &
Cultivation Events

2,100+

“Changemakers”
Trained


Program Sponsor Benefits

Leverage Your Thought Leadership

HAND offers a robust training and capacity building schedule curated with our diverse membership in mind. Real estate conditions, policy shifts, and dwindling budgets require industry practitioners and institutions to be nimble in their approaches to developing and preserving affordable housing. With this in mind, we design our programming to foster valuable relationships as well as the exchange of critical information.

Does your organization have thought leadership on an issue that could be beneficial to HAND members?
  Program Sponsor Benefits 30th Anniversary Event Series Benefits
  Branding Opportunities* Dues Waived Program Options Digital Ads Virtual Conference Virtual Expo Table Anniversary Soiree HAND in the Park Printed Ad
Needle Mover
$50,000+
1. HIT
2. Racial Equity
3.GenHAND
  20 Tickets
20 Tickets 20 Tickets One Full Page
Diamond
$10,000-$19,999
Two Programs    10 Tickets
10 Tickets 10 Tickets One Full Page
Platinum
$7,500-$9,999
One Program   10 Tickets
10 Tickets 10 Tickets Half Page
Gold
$5,000-$7,499
           
Silver
$3,000-$4,999
             
Bronze
$1,500-$2,999

               
 

Learn about what programs your sponsorship will support!

 
 

Branding Opportunities

...

As a HAND sponsor, you unlock a suite of branding opportunities including:

• Key placement on HAND’s website and social media platforms
• Integrated branding in webcast events and e-blasts
• Promotion in the 30th Anniversary Event Series collateral
• Logo placement in e-blast boiler distributed to 9,000 inboxes 4 times/month

 

Digital Advertising [Gold Sponsor Benefit]

Advertising with HAND means your brand is integrated with premium placements guaranteed to reach your target audience. With four communications issued each month to 9,000 inboxes, you don’t want to miss out on this prime marketing opportunity! 

  • Available Dimensions:
    • Main Banner: 600 x 150
    • Section Header: 300 x 200
    • Column Topper: 205 x 75
    • Tall Column: 205 x 500
  • Ads created in collaboration and support by HAND’s design team
  • Tiered a la carte options available

 


30th Anniversary Sponsor Benefits

30 years of HAND calls for a celebration! We will commemorate the past three decades with a dynamic hybrid of events, including a Virtual Conference & Expo, Anniversary Soiree and HAND in the Park. To recognize this milestone, we will convene over the course of two days to reflect, reunite and recharge! This is a prime opportunity to highlight your organization, reconnect with fellow members and enhance key partnerships that are critical to addressing housing affordability.

 

  30th Anniversary Event Series Benefits
  Dues Waived Branding Opportunities* Virtual Conference Virtual Expo Table Anniversary Soiree HAND in the Park Printed Ad Speaking Role
Legacy Sponsor
$50,000
20 Tickets 20 Tickets 20 Tickets One Full Page
Anniversary Sponsor 
$30,000
15 Tickets 15 Tickets 15 Tickets One Full Page
Visionary Sponsor
$20,000
10 Tickets 10 Tickets 10 Tickets One Full Page
Video Sponsor
$15,000


10 Tickets
10 Tickets 10 Tickets Half Page  

Children’s Essay Contest Sponsor
$15,000

  ◆  10 Tickets ◆  10 Tickets 10 Tickets Half Page  

AV Sponsor
$10,000

  ◆  7 Tickets ◆  7 Tickets 7 Tickets Half Page  
Tribute Sponsor
$4,500-$5,500
 5 Tickets   5 Tickets 5 Tickets Quarter Page  
 

30th Anniversary Event Series

...

Virtual Conference & Expo

Hear from industry thought leaders, recognize the region’s most outstanding and innovative housing developments and get your virtual business cards ready!

Anniversary Soiree

Celebrating all that we’ve achieved over the last three decades, the event will take place in the gardens overlooking Rock Creek Park.
An evening to remember!

HAND in the Park
We’ll cap the event series with HAND in the Park. Grab the family and join us for some delicious BBQ with a side of fun!